Team meeting space meets product testing ground

November 3, 2008

This post at Springwise caught my eye: Team meeting space meets product testing ground. The US-based office furniture company Steelcase offers meetings spaces that double as testing ground for their products (such as whiteboards, flipcharts). This is an interesting initiative because of two reasons:

First of all, I believe that there is an opportunity for more inspiring meeting facilities. We have seen enough of those boring and depressing conference centers and hotel meeting rooms for  the many ‘off-site’ events that companies send their employees to. 

This initiative also fits nicely into the trend to let customers try and test your products (and create some brand awareness along the way). I could see this for Wacom as well… How about a Wacom design center that is equipped with Intuos and Cintiq products?  The center could have individual workstations for freelancers and professionals, class room settings for courses and even conference/meeting facilities for creative sessions.  Such a center could also be interesting for partners such as Adobe.  If you have any other ideas, please leave a comment…