Free mobile communication

Free mobile phone calls sounds like a great idea, but how to pay the bill to the operators? Start-up Blyk (founded by an ex-Nokia exec) is exploring a new business model based on advertisment. They have launched a service in the UK for 16 to 24 year-olds, offering free calls and SMS in exchange for receiving up to 6 ‘brand messages’ and adds per day. Focussing on a dedicated user group is an interesting twist, as this makes the adds more valuable…

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